Anyone who works as an entrepreneur, designer or marketer will sooner or later come into the situation of building a new brand or changing an existing one.
We do not have to think so gigantically big and in mega brands like Coca-Cola, Starbucks, Apple or Microsoft. It is the little things and design elements of a brand that promote recognition. And that works for the self-employed or medium-sized company next door just as much as for a personal brand.
Philip VanDusen manages to present the 9 most important components of a brand design for designers and entrepreneurs in less than 10 minutes.
