I attended the Corporate Blog Barcamp 2019 and wrote down what I experienced there with almost 90 other communicators, bloggers and content marketers in my Recap in the Inpsyde Blog.
This week I wrote a script for an explanation video. These 8 tips from Column Five’s blog were a great guide to communicate the messages in a well-structured and clear way. Even though explainer videos have become almost hackneyed, they are very valuable for companies and viewers. Because they are able to transport complex information […]
Every website, every blog and every professionally maintained social media profile needs a content style guide. A style guide regulates, as the name suggests, the style of how to do something. This is useful because the guide is operationally at your side. He is the tactic that complements the content strategy.
I’m not really that deep in design. Although I define myself as a full-stack marketer, my specialized skills are clearly in strategy, conception, text and the digital realization of the whole – even as photo or video. And even if I have a good eye and some taste: Good designers then deliver the certain something […]
Anyone who works as an entrepreneur, designer or marketer will sooner or later come into the situation of building a new brand or changing an existing one. We do not have to think so gigantically big and in mega brands like Coca-Cola, Starbucks, Apple or Microsoft. It is the little things and design elements of […]