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Hi, I am Marcus Burk.
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Artificial Intelligence: The impact of AI on Humanity
Read moreArtificial intelligence (AI) is increasingly being used in a wide range of industries and sectors, and has the potential to bring many benefits to society. However, the development and use of AI also raises a number of ethical, social, and economic concerns. In this post, we will explore the potential risks and challenges associated with […]
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Agile Marketing
Read moreAgile marketing is a method of marketing that focuses on flexibility, collaboration, and iteration. Agile marketing teams often work in short, focused sprints to quickly develop and test marketing campaigns and initiatives, with the goal of improving the effectiveness and efficiency of their efforts. Agile marketing emphasizes flexibility and the ability to quickly adapt to […]
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Digital Gardening – A Metaphor on growing Web Projects
Read moreCreating a web project, such as a website or blog, can often be compared to the process of digital gardening. Just like a gardener tends to their plants and soil, regularly providing water, sunlight, and nutrients, a web project requires constant small efforts to maintain its health and productivity. Just as a gardener must regularly […]
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Implementing OKR’s in the Company
Read moreOKRs are important for companies because they provide a clear and structured way to set and track goals, which can help to improve focus, accountability, and performance. By setting ambitious but achievable goals, and regularly measuring progress against those goals, companies can stay on track and make sure they are moving in the right direction.
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How to set Realistic Project Goals
Read moreIt is important to set realistic goals and timelines in a project so that the project can be completed successfully. If goals are set for too short a time, there is a risk that the project team will be put under pressure and make mistakes, which can lead to poor quality work and possibly even […]
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Stoicism at Work
Read moreStoicism is a philosophy that emphasizes the importance of maintaining a clear mind and staying rational in the face of adversity. This philosophy can be helpful for leaders,managers, or basically everyone in a number of ways.
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Is AI intelligent enough to write Blogposts?
Read moreThe question of whether or not Artificial Intelligence (AI) is capable of writing good blogposts is a topic that has been discussed extensively in recent years. With the rapid advancements in natural language processing and machine learning, many people believe that it is only a matter of time before AI is able to write blogposts […]
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Home Office in the Corona Crisis – and beyond?
Read moreSince almost three years, I am working remotely in my home office as Head of Marketing and now CMO at the WordPress agency Inpsyde. The change to a company that works 100% remotely was a consciously chosen step for me – and for many at that time unimaginable. In this article I want to share […]
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Was ist ein Full Stack Digital Marketer?
Read moreA few years ago I came across this great article from Lauren Holliday about her way to Full Stack Marketing – and since then I have returned to him almost every year. And every time I read it, I can’t help but nod my head. It resonates with me as few other articles do. But […]
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Open Source: Why do people work for free?
Read moreOn one of these warm summer evenings on a garden fest, I told in a group of friends that I work for a WordPress agency. A befriended entrepreneur answered, “Ah, WordPress! That’s great, everything’s free, I’ve done our whole website with it!”. It only took a short time until he pushed afterwards: “Why do they […]
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