Marcus Burk – Digital. Marketing. Communication.

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Marcus

  • The Most Important Metrics for SaaS Companies: Key Indicators for Success

    Having a clear understanding of business performance is essential in the world of Software as a Service (SaaS). This not only informs decision-making but also helps drive growth and sustainability. To gauge their performance effectively, SaaS organizations should focus on a comprehensive set of metrics that encompass various aspects of their operations. These metrics, often…

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  • Artificial Intelligence: The impact of AI on Humanity

    Artificial intelligence (AI) is increasingly being used in a wide range of industries and sectors, and has the potential to bring many benefits to society. However, the development and use of AI also raises a number of ethical, social, and economic concerns. In this post, we will explore the potential risks and challenges associated with…

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  • Agile Marketing

    Agile marketing is a method of marketing that focuses on flexibility, collaboration, and iteration. Agile marketing teams often work in short, focused sprints to quickly develop and test marketing campaigns and initiatives, with the goal of improving the effectiveness and efficiency of their efforts. Agile marketing emphasizes flexibility and the ability to quickly adapt to…

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  • Digital Gardening – A Metaphor on growing Web Projects

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    Creating a web project, such as a website or blog, can often be compared to the process of digital gardening. Just like a gardener tends to their plants and soil, regularly providing water, sunlight, and nutrients, a web project requires constant small efforts to maintain its health and productivity. Just as a gardener must regularly…

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  • Implementing OKR’s in the Company

    OKRs are important for companies because they provide a clear and structured way to set and track goals, which can help to improve focus, accountability, and performance. By setting ambitious but achievable goals, and regularly measuring progress against those goals, companies can stay on track and make sure they are moving in the right direction.

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  • Stoicism at Work:Mastering Emotional Resilience in the Workplace

    In today’s fast-paced and highly competitive work environment, stress and burnout seem inevitable. However, an ancient philosophy known as Stoicism has been making a comeback in recent years as a practical way to find peace of mind and increased productivity in the workplace. As a rational and practical approach to everyday challenges, Stoicism teaches us…

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  • Is AI intelligent enough to write Blogposts?

    The question of whether or not Artificial Intelligence (AI) is capable of writing good blogposts is a topic that has been discussed extensively in recent years. With the rapid advancements in natural language processing and machine learning, many people believe that it is only a matter of time before AI is able to write blogposts…

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  • Home Office in the Corona Crisis – and beyond?

    Since almost three years, I am working remotely in my home office as Head of Marketing and now CMO at the WordPress agency Inpsyde. The change to a company that works 100% remotely was a consciously chosen step for me – and for many at that time unimaginable. In this article I want to share…

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  • Was ist ein Full Stack Digital Marketer?

    A few years ago I came across this great article from Lauren Holliday about her way to Full Stack Marketing – and since then I have returned to him almost every year. And every time I read it, I can’t help but nod my head. It resonates with me as few other articles do. But…

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  • Open Source: Why do people work for free?

    On one of these warm summer evenings on a garden fest, I told in a group of friends that I work for a WordPress agency. A befriended entrepreneur answered, “Ah, WordPress! That’s great, everything’s free, I’ve done our whole website with it!”. It only took a short time until he pushed afterwards: “Why do they…

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