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  • The Most Important Metrics for SaaS Companies: Key Indicators for Success

    Having a clear understanding of business performance is essential in the world of Software as a Service (SaaS). This not only informs decision-making but also helps drive growth and sustainability. To gauge their performance effectively, SaaS organizations should focus on a comprehensive set of metrics that encompass various aspects of their operations. These metrics, often…

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  • Agile Marketing

    Agile marketing is a method of marketing that focuses on flexibility, collaboration, and iteration. Agile marketing teams often work in short, focused sprints to quickly develop and test marketing campaigns and initiatives, with the goal of improving the effectiveness and efficiency of their efforts. Agile marketing emphasizes flexibility and the ability to quickly adapt to…

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  • Was ist ein Full Stack Digital Marketer?

    A few years ago I came across this great article from Lauren Holliday about her way to Full Stack Marketing – and since then I have returned to him almost every year. And every time I read it, I can’t help but nod my head. It resonates with me as few other articles do. But…

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  • Getting Things Done: Natural Planning Model

    I’ve been a big fan of David Allen and his Getting Things Done (GTD) system for stress-free productivity for years. As the saying goes? A clear mind has a full trash bin. Unfortunately, I have an on-off relationship with time management and self-organization systems. The only constant I’ve successfully practiced for years is the Natural…

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